Noraini Ruslan
Where Sustainability Meets Profitability
I am Dr Noraini Ruslan.
Sustainability Advocate | Environmental Scientist | Green Finance & Trading Enthusiast
I am an environmental science lecturer and sustainability expert with a passion for transforming environmental challenges into real-world economic opportunities. My expertise spans soil and water quality research, greenhouse gas (GHG) assessments, sustainability reporting, and environmental evaluation—particularly within the oil palm industry. I also teach environmental economics, equipping future leaders with the skills to align environmental responsibility with financial performance.
Beyond academia, I actively engage in financial trading and have in-depth knowledge of investment growth strategies. I’m expanding my focus into green finance, ESG-linked instruments, and the use of cryptocurrency and blockchain to enhance transparency and traceability in sustainability reporting and carbon markets.
My work extends to innovative sustainability models such as oil palm tourism and the application of cutting-edge tools like Near-Infrared Spectroscopy (NIR) and IoT for real-time environmental monitoring. My mission is to help industries and institutions view sustainability not just as compliance—but as a strategic, profitable pathway driven by science, economics, and innovation.
Our Services
Palm Oil Effluent Value Recovery
Our team specializes in transforming palm oil mill effluent (POME) into valuable resources. We purchase POME scum for conversion into profitable products and process effluent and sludge into digestate for agricultural use. Our solutions not only minimize environmental impacts but also create revenue opportunities for industries, driving both sustainability and profitability.
Carbon Credit Assessment and Trading
We help businesses and organizations transform their carbon reduction efforts into real financial value through expert carbon credit assessment and trading strategies. Our services combine both nature-based solutions (NbS) and technology-driven innovations to identify, quantify, and verify carbon assets.
IoT-Enabled Environmental Assessment
We offer customized Internet of Things (IoT) solutions for environmental assessment—designed to collect, transmit, and analyze real-time data across ecosystems, plantations, and industrial sites. Our IoT systems bring precision, speed, and automation to environmental monitoring, enabling smarter decision-making for sustainability and compliance.
Research for Sustainability Improvement
We help industries enhance their sustainability performance through collaborative research, data-driven analysis, and high-visibility publications. Our support includes co-developing projects, boosting research visibility, and preparing competitive proposals for sustainability grants—driving innovation, credibility, and growth.
Single and Double Tax Deduction Advisory
We assist industries in leveraging single and double tax deduction opportunities by strategically aligning their initiatives with university-led research projects and Corporate Social Responsibility (CSR) programs. Our advisory ensures that companies not only fulfill their tax planning goals but also contribute meaningfully to innovation, environmental sustainability, and community development.
